Published March 18, 2024
Red-Hot! Why This ‘Unexpected’ Hue Is Ruling Home Decor Right Now By Realtor.com
Paint the town red? In this case, just a dab will do.
We’re talking about “unexpected red,” a microtrend that’s on a tear right now, thanks to a viral TikTok video and its 800,000 views.
The video’s creator, designer Taylor Simon, has the theory that a bit of red—whether a big splash or a tiny pop—can instantly elevate a room’s look, making it better and more interesting to the eye.
The surge of unexpected red arrives with perfect timing—many of us are already over Barbiecore and bubblegum pink on every single thing.
Red in the home feels more sophisticated than pink ever will. And the beauty of this current fad is that you can add red—but then take it away when you’re ready to try the next hot, new color.
Here’s more about unexpected red, including why this particular shade works so well. Plus, we’ve got some shopping ideas to help bring the hue into your home.
Why is unexpected red so hot?
The world of color is as dynamic as any other, which means certain hues will return to the fore after years of dormancy.
“Color is cyclical, and it’s been a very long time—think 20 or more years—since we’ve seen red as a popular choice for interiors,” explains Debra Kling, of the eponymous color consultancy.
And the reemergence of red makes perfect sense when you look back at the sea of snoozy neutrals that have cloaked our rooms for years.
“We’re all craving color now, and red, as no other shade can do, brightens and warms every space—particularly those dominated by the greys and beiges that are so pervasive in the home,” Kling adds.
And if you’ve got a flaw in your room, unexpected red just might be the antidote.
“A surprise pop of red can conceal less desirable design elements,” explains Lisa Davis, shopping expert at RetailMeNot. “It’s also a simple, usually inexpensive way to uplift your space.”
How to pair red with other colors
A pop of red in artwork can liven up a room. Photo by Wynne Taylor Ford
Adding a red pillow to a primarily white and cream decor scheme seems like a no-brainer. But you might not be sure how to combine it with other hues on the spectrum. Per Kling, strive to balance red’s warmth with its opposite.
“Red works rather well as a counterpoint to cooler colors or with complementary ones on the color wheel,” she says.
Yep—you’ve got to reach back to elementary school here and recall that shades of red sit across from blues and greens on the wheel.
Just be sure to weigh colors carefully, without skewing too warm or too cool. For example, the room shown above mixes cool royal blue with a classic, truer red rather than a red with warmer orange tones.
“Even though red is a bright hue, it’s also a pretty versatile color, which means you can mix it with other shades already in the room—like rich, earthy tones; chocolate brown and dark grey,” says Davis.
The power of color pops
A pop of red on a front porch can liven up an outdoor living space. Photo by Mezger Homes
Every room needs a surprising touch. Color pops add some much-needed oomph, but red isn’t the only way to go, notes Kling.
“As an enduring bright color in interior design, red is not likely to lose its cachet any time soon; but don’t ignore orange and yellow,” she advises.
The history of red in the home
Front doors painted red have a long history in America. Photo by Rachel Greathouse
While unexpected red might be a passing trend, the United States has a much longer history with red at home—specifically on front doors.
During the years when the Underground Railroad helped enslaved people escape bondage in the South, red front doors were used as beacons to indicate that the home was a haven for those seeking refuge and, ultimately, freedom.
In the design philosophy of feng shui, red paint is believed to inspire energy, good luck, protection, and success in the home.
Kling also shares that the power of red works exceptionally well in the kitchen and dining areas, noting that the color “has been shown to invite lively conversation, encourage activity, and increase the appetite.”
Red walls to get kids to finish their peas? It’s worth a shot!
Shop the unexpected red look
A bright-red light shade can brighten up a dull kitchen. Photo by Today’s Kitchens
Davis notes that a red accent wall is a quick and rather inexpensive way to test drive the color in a room.
“Or overhaul a piece of furniture with red paint for your next DIY project,” she suggests.
But accessories are probably the easier way to go when dabbling in this red trend. Consider a deep-red, Oriental rug that’s priced right and comes in many sizes (Wayfair, from $70), or this darling trio of bud vases in three different shapes (Amazon, $33).
Think you’re ready to go bigger and bolder?
“A standout piece like a red sofa really hits the mark,” Davis promises.
"Call Eli Torres at (832) 430-2107, for your home buying and selling needs."
Source: www.realtor.com
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